Madison, Wis.-based MyWeather LLC has expanded the capability of its Personal
MicroCast technology used by about 50 local TV stations nationwide.
The stations can now offer their viewers up to four forecast locations for
each personalized forecast.
Viewers of participating stations can check the weather in four locations,
even if the desired forecasts are outside the station's market area.
Stations subscribing to the Personal MicroCast service are provided hourly
weather data rebranded for their local on air and Internet audiences.
MyWeather is partly owned by Atlanta-based Cosmos
Broadcasting.
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