Wedding Central Launches On TWC In Big Apple

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Rainbow's Wedding Central channel has launched to
Time Warner Cable's East Region/New York City subs on channel 94.

The channel will be available on TWC's
digital basic tier to over 1 million homes in Manhattan; Queens; Staten
Island; Brooklyn; Mt. Vernon and Hudson Valley, N.Y.; and Bergen County, N.J.,
according to the channel.

The launch was, to quote Ed Sullivan, a really big shoe. Wedding
Channel marked the debut in the nation's top market with a "shoe drop"
stunt. It created a 20-foot-tall stiletto in Madison Square Park for an
"If the Shoe Fits" promo Tuesday that saw one bride-to-be win the
grand prize of designer shoes, a cake, invitations, and $5,000 toward her
wedding.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.