Wedding Channel Launches on Cablevision

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Rainbow Media today (Aug. 18) officially launched its new bride-oriented channel, Wedding Central, on Rainbow parent Cablevision Systems, with hopes of reaching a significant number of young, wedding-enthusiastic female viewers.

The multiplatform service debuted this morning on Cablevision's iO digital cable tier, but Rainbow is talking to other multichannel distributors about taking it, said WE TV president and general manager Kim Martin, who will oversee the new channel, too.

Martin would not reveal distribution projections for Wedding Central, nor any license fee. She would only say the fee per subscriber was "very reasonable."

To read the full story from Multichannel News, click here.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.