Weekly Cable Ratings: FBI Mar-A-Lago Raid Coverage Provides Ratings Boon for Cable News Nets
Fox News, CNN, MSNBC lead total day ratings
The cable news networks, bolstered by coverage of the August 8 FBI raid on former President Trump’s Mar-A-Lago home in Florida, nearly swept the top spots on the weekly primetime and total day charts.
Fox News topped the primetime chart for the week of Aug. 8 to Aug. 14, averaging 2.7 million viewers in notching its 11th straight win, according to Nielsen. MSNBC finished second for the week with 1.5 million, while CNN finished fourth with 893,000 viewers.
HGTV was the most watched entertainment network with 961,000 viewers to finish third, while Hallmark Channel finished fifth with 7770,000 viewers.
Major League Baseball game telecasts and Pre-season NFL football game airings helped propel ESPN (765,000 viewers) and NFL Network (758,000) to sixth and seventh place finishes respectively, followed by TLC (743,000), INSP (684,000) and TBS (653,000).
Fox News led the charge on the total day charts, averaging 1.6 million viewers for its 32nd consecutive win, followed by MSNBC’s 934,000 viewers and CNN’s 662,000 viewers. HGTV (508,000) and Hallmark Channel (452,000) rounded out the top five most watched cable networks for the week, according to Nielsen. ■
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.