Weekly Cable Ratings: Fox News Dunks TBS, TNT’s ‘March Madness’ Title Game Coverage to Recapture Primetime Crown
News network rolls to 14th straight total-day win
Fox News Channel held off sports-dominant TNT, TBS and ESPN to regain the top spot on the primetime basic-cable ratings charts while continuing its winning streak in total-day viewing.
Fox News averaged 2 million viewers in primetime during the week of April 8-April 14 to finish first for the first time since late March, according to Nielsen numbers supplied by Fox News. TBS (1.2 million viewers) and TNT (1.1 million viewers) finished in second and third place respectively, fueled by their April 8 simulcast of the UConn-Purdue NCAA men’s college basketball title game. The game, which also aired on truTV, drew a cumulative 14.8 million viewers.
MSNBC finished fourth for the week with 1.1 million viewers, followed by ESPN with 1 million watchers. HGTV was sixth with 786,000 viewers, followed by History (690,000 viewers), Hallmark Channel (667,000), USA Network (661,000) and CNN (632,000).
Fox News was the most-watched network on a 24-hour basis for the 14th straight week, averaging 1.3 million viewers. MSNBC was second with 800,000 viewers, followed by ESPN (696,000 viewers), CNN (494,000) and TBS (422,000), according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.