Weekly Cable Ratings: Fox News Marches On
Continues Primetime, total day chart winning streak
Fox News maintained its hot March run with wins on both the primetime and total day charts last week, according to Nielsen.
Fox News averaged 2.5 million viewers in primetime during the week of March 8 to March 14 -- its second straight win for the month. MSNBC’s 1.9 million viewers was good for second place, with CNN finishing third with 1.3 million viewers, said Nielsen.
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HGTV was fourth with 1.1 million viewers, followed by ESPN with 1 million watchers. TBS (990,000 viewers), History (938,000), Hallmark Channel (888,000), Discovery Channel (871,000) and TLC (871,000) rounded out the top 10 most watched networks in primetime.
On a total day basis, Fox News averaged 1.3 million viewers for its fourth-straight weekly win in the category, topping MSNBC, CNN, HGTV and Investigation Discovery, said Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.