Fox News Channel reestablished itself as the most-watched cable network in prime time last week after a March Madness bump saw it tumble to second place a week prior, according to Nielsen.
The cable news network averaged 2.3 million primetime viewers during the week of March 27 to April 2 topping ESPN, which finished second with 1.6 million viewers on the strength of the network-record 9.9 million viewers that tuned into the April 2 LSU-Iowa women’s NCAA college basketball national championship game, the ratings firm reported.
MSNBC was third with 1.4 million viewers, followed by HGTV with 861,000 viewers and History with 748,000 watchers.
INSP finished sixth with 718,000 viewers, followed by Discovery Channel (672,000), Food Network (637,000), USA Network (632,000) and Hallmark Channel (624,000).
Fox News was the most-watched cable network on a total-day basis for the 12th straight week, with an average of 1.4 million viewers, followed by MSNBC (877,000 viewers), ESPN (607,000), CNN (510,000) and HGTV (440,000), Nielsen said.
