Weekly Cable Ratings: Fox News Rolls in Primetime, Total Day
New Hampshire primaries propel news networks in total day
Fox News Channel’s coverage of the New Hampshire primary helped the news channel sweep both the cable primetime and total-day charts for the last week of January.
Fox News averaged 2.1 million viewers for the week of January 22-29, topping MSNBC’s 1.2 million viewers and HGTV’s 891,000 watchers, according to Nielsen numbers provided by Fox News Media. The news network’s win was aided by its January 23 coverage of the New Hampshire presidential primary, which averaged 3.3 million viewers from 8-11 p.m.
ESPN finished fourth for the week with 766,000 viewers, followed by History with 750,000. Hallmark Channel was sixth with 743,000, followed by TBS (725,000), Discovery Channel (619,000), TNT (618,000) and CNN (607,000).
Fox News posted its third straight win in total day with 1.3 million viewers, followed by MSNBC (825,000), ESPN (510,000), CNN (458,000) and HGTV (454,000), according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.