Weekly Cable Ratings: Fox News Secures Back-to-Back Primetime Wins
USA Network jumps to second place in primetime
Fox News Channel celebrated the July 4 holiday week as the most watched cable network in both primetime and total day.
Fox News averaged 1.2 million viewers during the week of July 3 to July 9 to win its second straight weekly primetime crown, according to Nielsen figures supplied by Fox News. USA Network, on the strength of its NASCAR racing coverage, moved up to second place for the week with 882,000 viewers, followed by MSNBC’s 856,000 viewers and Hallmark Channel’s 814,000 watchers.
INSP was the fifth most-watched network in primetime last week with 790,000 viewers, followed by HGTV with 741,000 viewers. Discovery Channel (628,000 viewers), TLC (557,000), History (556,000), and Food Network (551,000) rounded out last week’s top 10 most-watched networks in primetime.
Fox News ran its total day ratings winning streak to 27 straight weeks, averaging 975,000 viewers, followed by MSNBC (599,000 viewers), Hallmark Channel (491,000), HGTV (436,000), and CNN (424,000).
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.