Weekly Cable Ratings: NBA Playoffs Score for TNT, ESPN in Primetime
Fox News Channel dominates total-day chart
The NBA playoffs continue to propel TNT and ESPN to the top of the primetime basic-cable ratings charts.
TNT was the top-rated basic-cable network in primetime for the third straight week, averaging 3.0 million viewers, with ESPN finishing second with 2.5 million viewers for the week of May 6-12, according to Nielsen numbers supplied by Fox News.
Both networks were led by their coverage of the Denver Nuggets-Minnesota Timberwolves Western Conference semifinal. TNT’s May 12 Game 4 coverage of the series drew 5.6 million viewers, while ESPN’s May 10 Game 3 coverage averaged 5.2 million watchers, according to Nielsen.
Fox News finished third with 2 million viewers, followed by MSNBC’s 1.1 million viewers and Hallmark Channel’s 652,000 viewers. In sixth place was HGTV with 645,000 viewers, followed by TBS (594,000 viewers), followed by INSP (561,000), USA Network (551,000) and History (530,000).
Fox News extended its total-day winning streak to 18 weeks, averaging 1.3 million viewers. MSNBC (863,000 viewers), ESPN (790,000), TNT (714,000) and CNN (498,000) rounded out the top five most watched networks on the chart, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.