WHNS Greenville Increases Local Content

Justin Dougherty and Tori Carmen anchor at WHNS
(Image credit: WHNS)

WHNS Greenville (South Carolina) is increasing its local output, including extending its 6 p.m. news to an hour Sept. 12. Justin Dougherty and Tori Carmen are the anchors on that newscast and Kendra Kent the meteorologist. Known as Fox Carolina, WHNS is a Fox affiliate owned by Gray Television

“When other stations in the market go to national newscasts at 6:30, Fox Carolina will remain focused on the Carolinas,” WHNS said. 

Also on Sept. 12, Fox Carolina debuts Access Carolina in the 10 a.m. slot. Margaret Burnquist hosts the show about food and drink, activities and travel in the Carolinas. Ava Braatz offers live reports. 

“We provide the most local news in this area, and this is another example of Fox Carolina leading the way,” news director Marybeth Jacoby said. “We have also added to our team at a time when many stations are shrinking. That shows our commitment to doing this right. Along with Gray Television we are determined to continue serving our community in more ways.”

WHNS is based in the Greenville-Spartanburg-Asheville-Anderson market, which is DMA No. 35. The market is near the border shared by South and North Carolina.

Fox Carolina launches the market’s only 11 a.m. news in January. Fox Carolina The Midday News will be anchored by Hayley Spitler. “Every weekday Fox Carolina will be 100% local from 4:30 a.m. all the way until noon,” said General Manager Bryce Caldwell. “No other station in the market makes that kind of community commitment. Delivering local breaking news, First Alert Weather and insider information on the Carolinas’ best sports teams is our top priority. It’s what the people we serve expect from Fox Carolina.”

WHNS will also replay the 10 p.m. news at 3 a.m. 

All of these newscasts will be streamed on the Fox Carolina News and First Alert Weather apps, along with apps for Roku, Amazon Fire and Apple TV.

WHNS has also launched Fox Carolina Tailgate at 11 p.m. on Fridays. Sports director Beth Hoole and sports reporter Mitchel Summers host the show, which focuses on local sports. NFL alumni Patrick Sapp and Corey Miller offer insights.

WHNS mentioned a 10% gain in its workforce but did not say how many new employees that translates to. ■

Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.