Wisk to Clean Up TiVo’s Marketing

Matt Wisk has joined TiVo Inc. as senior vice president and chief marketing officer.

Wisk had been CMO at Herbalife International.

In his new role, he will direct the digital-video-recorder vendor’s global marketing efforts including branding, product marketing, corporate communications, public relations, online marketing and customer-relationship marketing.

Wisk was Brandweek magazine’s "Grand Marketer of the Year" in 2000.