WKTC Columbia (S.C.) Picks Up CW Affiliation
WKTC Columbia (S.C.) debuted CW programming March 17. The station, rebranding itself Columbia CW 63, airs The CW’s primetime 8-10 p.m., followed by MyNetworkTV programming from 10 to midnight.
The CW affiliation was freed up when Roberts Broadcasting sold WZRB, a former UPN station, to Ion Media Networks. CW programs include America's Next Top Model, Arrow and The Vampire Diaries.
WBHQ Columbia is the station’s owner. Columbia is DMA No. 77.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.