WNBC Adds A.M. Half Hour

WNBC New York will start its Today in New York program
a half-hour earlier starting March 1, when it will kick off at 4:30 a.m. "The
extended half hour will focus primarily on the day's top headlines, weather and
traffic, giving viewers an even earlier jump start on their day," WNBC said in
a statement.

The program will air 4:30 to 7 a.m. and features the talent
crew of Michael Gargiulo, Darlene Rodriguez, Chris Cimino and Megan Meany.

"We know that viewers are waking up earlier, and we
want to be there with the latest local news and information to help them start
their day," said WNBC VP of News Susan Sullivan. "Expanding Today
in NY
to 4:30 allows us to respond to the changing dynamics of our audience
and ensure we remain their source for local morning news."

Sullivancame on board the NBC O&O in August.

In September, WNBClaunched the lifestyle show LX New York in place of its 5 p.m. news.
Last March, the station launched the digital channel NewYork Nonstop.

Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.