NBC Universal's efforts to serve advertisers no matter
what their audience target gained a boost this week. Facebook's COO, Sheryl
Sandberg, and MediaVest President of Investment and Activation Donna Speciale
joined the board of Women At NBCU, the entity aimed at providing marketers with
insights about women consumers. Formed in January 2009, the board serves as a
think tank on female trends and marketing to women.
Among others named to the board, spearheaded by NBC Universal
Women and Lifestyle Entertainment Networks President Lauren Zalaznick, are
Meredith Whitney, a high-profile financial analyst; fashion designer Tory
Burch; and Miriam Muley, CEO of 85% Niche, a women-focused marketing
consultancy.
In addition to Speciale,
Women At NBCU has a host of agency executive board members including Zenith
Media's Peggy Green, Ogilvy & Mather's Shelly Lazarus and Electus' Laura
Caraccioli-Davis.
