Univision has kicked off the 2014 FIFA World Cup on strong footing, improving its audience by a fourth over the 2010 tournament
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The U.S. Spanish-language media leader averaged 4.15 million watchers through the first four matches, according to Nielsen data.
The performance was driven by 5 million viewers for its coverage of Mexico’s win over Cameroon (pictured) on Friday, the 3.3 million for The Netherlands’ 5-1 thrashing of defending champion Spain and 3.2 million for Chile’s triumph over Australia. Univision notched 5.1 million watchers with Brazil’s 3-1 victory in the tourney opener on Thursday.
For its part, ESPN2 scored a 1.4 rating and 2.1 million watchers for Mexico-Cameroon, ESPN pulled a 2.0 and 3.1 million for Holland-Spain and ESPN2 registered a 1.7 and 2.8 million for Chile-Australia. ESPN opened with 4.4 million for Brazil-Croatia, its most ever for the first game of the World Cup.
