World Surf League Takes Data Dive With Comscore

By
( )
published

Programmer gets digital audience measurement

World Surf League will be shooting the curl with Comscore (Image credit: World Surf League)

Comscore said it reached an agreement to provide digital audience measurement to the World Surf League.

The World Surf League  will get access to media ratings including Comscore Video Metrix in the United States, Australia and Brazil and Media Metrix Multiplatform in the U.S.

Financial terms were not disclosed

"As the professional surfing community continues to grow, we are thrilled to serve as the digital audience measurement platform for the World Surfing League," said Carol Hinnant, chief commercial officer at Comscore. "Our industry-leading granular insights will provide a deep understanding of their digital audience."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.