Ad sales rep firm WorldLink has inked a deal with Post-Newsweek Stations that also extends to four affiliates of LATV, the bilingual music and entertainment delivered by digital multicast.
Under the agreement, terms of which were not disclosed, WorldLink will represent the group’s six major market stations, KPRC/Houston, WDIV/Detroit, WPLG/Miami-Ft. Lauderdale, WKMG/Orlando, KSAT/San Antonio and WJXT/Jacksonville, relative to all long-form direct-response ads.
Moreover, WorldLink will oversee short and long-form direct response ad sales for Post-Newsweek’s four LATV affiliates in Houston, San Antonio, Orlando and Miami.
On the air in Los Angeles since 2001, LATV launched nationally last April. The network targets the 12- to-34-year-old Latinos with programming spanning multi-genre music, lifestyle and entertainment.
Post-Newsweek Stations recently acquired a minority ownership stake in LATV.
“This is a very exciting deal for us, as it provides advertisers with dual levels to reach targeted consumers,” said WorldLink co-founder and CEO Toni Knight in a statement. “Post-Newsweek Stations is one of the country’s most forward-thinking broadcast groups with strong stations in major markets. It’s also well-positioned to succeed in today’s changing marketplace through it’s involvement with LATV, the most ground-breaking television network I’ve seen in years.”
