WSLS Roanoke GM Wilcher Departing
Leesa Wilcher, VP and general manager at WSLS Roanoke (Va.), is departing the Media General owned station after May 23. She’s been the GM at the NBC affiliate since 2011.
The Roanoke Times previously reported her pending departure.
Wilcher told the newspaper her departure is related to “personal reasons” and that she is moving to the Tri-Cities market of Johnson City-Kingsport (Tenn.) and Bristol (Va.). She had previously worked in the Tri-Cities for Media General.
She cited the noon show Daytime Blue Ridge, its new set, and the return of anchor John Carlin among her highlights in Roanoke.
No successor has been named in DMA No. 66.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.