WSMV Raises $1.7 Million For Nashville Flooding Victims

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WSMV-TV Nashville says it raised $1.7 million for victims of the flooding there.

That sum was raised in only 3.5 hours, according to the NBC station, which held a prime time telethon featuring country music performers including  Vince Gill, Amy Grant, Allison Kraus, Darius Rucker and Keith Urban.

WSMV says it has produced more than 77 hours of emergency flood coverage.

The flood telethon doubled the station's usual prime time household delivery, which was also streamed at www.wsmv.com.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.