WWE Has a Death Grip on YouTube
Multichannel News has partnered with social video analytics company Tubular Labs to bring you a monthly chart of the most-viewed U.S. media creators on YouTube.
At No. 1 is WWE with 956 million views of its YouTube videos. The pro wrestling empire just keeps on tightening its death grip on the top spot, once again growing its month-over-month views (from 872 million in March and 730 million in February). WWE closing in on 1 billion monthly YouTube views — demonstrating not only continuing popularity, but rising viewership — is nice validation for the Fox broadcast network, which just paid a reported $1 billion to wrest WWE’s SmackDown series from NBCUniversal’s USA Network starting in Fall 2019.
One new addition to our chart this month: Peppa Pig, the animated U.K. TV show that also airs stateside. Apparently pre-schoolers (the target demo) can’t get enough of the kindly swine on Nick Jr., and have also been turning to YouTube for their fix.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.