WWE Pins On Command Deal
On Command Video Corp. will offer World Wrestling Entertainment Inc. pay-per-view and subscription-video-on-demand fare to more than 500,000 digital guest rooms under terms of a carriage agreement, announced Monday.
The two companies said the pact includes WrestleMania 22 Sunday, April 2, as well as SVOD service WWE 24/7.
“Our ability to market to literally millions of hotel guests will enhance our ability to further expand our audience and give fans another way to access the programs they love while traveling,” WWE vice president of distribution and affiliate marketing Peter Clifford said in a prepared statement.
“This is the first of several new entertainment outlets we will be populating during the course of 2006,” he added.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.