WWE Taps Barry McMullin To SVP, Sales & Partnership Marketing Position

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WWE has appointment former Professional Bull Riders Inc. executive Barry McMullin as its senior vice president of sales & partnership marketing.

McMullin, who previously held senior level sales positions at the Professional Bull Riders, Inc. (PBR) organization, will be responsible for providing strategic vision for WWE’s global sales operation and WWE Network sales strategies, as well as ensuring revenue growth is aligned with company objectives.

McMullin will report directly to WWE Chief Revenue & Marketing Officer, Michelle D. Wilson, according to the organization.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.