WWE Taps George Barrios, Michelle Wilson as Co-Presidents

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WWE has named George Barrios and Michelle Wilson as co-presidents, the company said Thursday (Feb. 8).

Wilson, formerly chief revenue and marketing officer, and Barrios, formerly chief strategy and financial officer, have also been appointed to the company’s board of directors, according to the WWE.

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“The successful transformation of our business model has put us in a position to capitalize on all that the changing global media landscape has to offer,” said WWE chair & CEO Vince McMahon in a statement. “I am confident that our executive management team, led by Michelle and George, will achieve continued success across key strategic initiatives and ensure our long-term growth.”

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WWE said it has had four years of record revenue and launched its subscription video-on-demand service (WWE Network) to augment a core business that includes TV programming, such as WWE Raw, and pay-per-events (Wrestlemania).

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.