WXIN To Add 4 A.M. News
Tribune's WXIN Indianapolis will start its morning news at 4 a.m. beginning Jan. 10, building on its move to 4:30 a.m. earlier this year.
The 4:30 a.m. news has been one of the defining local TV stories of 2010, but a growing number of stations, including Tribune sibling WPIX New York, KLAS Las Vegas and WTVF Nashville, now start their local news at 4 a.m. Longer commutes, the round-the-clock news cycle, and the relatively inexpensive cost of adding local news are all cited as factors in the rise of very early morning local programming.
WXIN is a Fox affiliate in DMA No. 27.
"We have seen viewers waking up earlier and watching earlier, ever since we moved up our start time to 4:30 a.m.," said WXIN General Manager Jerry Martin. "We are again showing our commitment to be there for viewers, being on even earlier."
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.