YouTube Ad Revenue Up 13% to $8.66 Billion in Q2

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But the Alphabet division still missed equity analysts’ forecasts

YouTube
(Image credit: Getty Images)

Alphabet said Tuesday that its YouTube division generated $8.66 billion in second-quarter advertising revenue, up 13% over the $7.66 billion it made in the second quarter of 2023. 

YouTube, however, fell short of equity analysts’ forecasts of around $8.93 billion in quarterly revenue. 

The growth rate was also off Q1’s torrid 21% expansion to $8.1 billion.

Just in domestic connected TV consumption alone, YouTube controlled nearly 10% of all viewing in June, second only to Disney’s combined platforms, according to Nielsen’s latest “Media Distributor Gauge.”

Nielsen Distributors June

(Image credit: Nielsen)

Meanwhile, Alphabet beat analyst expectations overall, reporting Q2 revenue of $84.74 billion (up 13.6%).

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!