Zone TV said it is introducing a software suite under the Zone·TV Studio brand that enables content owners and video distributors to create self-branded, linear TV channels that can be personalized and customized by and for each viewer in the household.
Zone·tv Studio is an artificial intelligence-powered service for content discovery, channel curation and video delivery, the Santa Monica, Calif.-based firm said. The software enables a “Spotify-like” experience based on what the individual viewer wants to see.
Related: Zone TV Uses A.I. to Program 14 Linear-Style OTT Channels
“Traditional video distribution is in a state of disruption as hundreds of direct-to-consumer streaming services are emerging, making it difficult to maintain customer loyalty,” Zone·TV CEO Jeff Weber said in the release. “Our technology means that any video distributor or content owner can build new, precisely targeted, compelling channels which enable a more relevant content consumption experience for their customers. Zone·tv studio enables the simplicity of traditional linear channel programming combined with the intelligence power of A.I. to bring new user experiences to TV services.”
Zone TV said using the software "learns what viewers love to watch and presents similar content, automatically and in real time. This unique capability empowers viewers to create their own channels with the click of the TV remote control and 'zone·ify' their own channel." A Foodies channel one viewer watches could be more about grilling than a neighbor's desserts-focused channel, based on their viewing habits.
