ADVANCED ADVERTISING
Chris Monteferrante (l.) of AT&T Adworks and Dan Sinagoga of Comcast Spotlight confer prior to their panel on Addressability.
NBCUniversal executive VP, digital advertising sales Scott Schiller is interviewed for the closing keynote session.
Mitchell Weinraub (l.) of Dish Network, with Comcast Spotlight’s Melissa Kennedy and Viacom’s Ari Tan.
Taking part in the Metrics panel (l. to r.): Eric Schmitt, Allant; Chris Wilson, Rentrak; Brian Fuhrer, Nielsen; Howard Shimmel, Turner, and Jed Meyer, OMD.
Ken Breen of Decentrix, Larry Shiels of WideOrbit and Brendan Condon of Media Properties Holdings/AdMore mingle at the post-panel cocktail reception.
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.