ADVANCED ADVERTISING & AUDIENCE MEASUREMENT SUMMIT
(From l.:) Chris Pizzuro of Canoe, Adam Gaynor of Dish Media Sales and Dan Aversano of Turner take part in the “Programmatic Ad Sales and Buying: Beyond the Headlines” session.
Krishnan Bhatia, EVP of business operations and strategy at NBCUniversal, delivers the Advanced Advertising event’s early-afternoon keynote.
Fox Networks’ Joe Marchese: “[T]he promise of advanced advertising is to make the same money with a lot less ads.”
Telsey Group managing director Tom Eagan talks about audience-measurement trends.
Networking at the post-event cocktail party: John Curran, RSG Media; Brian Lin, Cablevision Media Sales, and Daniella Singer and Matt Klepper, RSG Media.
Event attendees got a change to dive deep into hot discussion topics during the “Networking Lunch: Over the Top-ics” portion of Advanced Advertising.
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.