THE BUSINESS OF MULTIPLATFORM TV

Italia Commisso Weinand, EVP of programming and human resources at Mediacom, muses on “How Multiplatform TV is Transitioning Content & Careers.”

James J. Ackerman (l.) of Broadway Systems and John Boland of Arris take part in the Interactive Advertising panel.

Starcom USA’s Jackie Kulesza (r.) is interviewed by B&C editor in chief Melissa Grego during the Advertising Keynote session.

Turner Sports’ Will Funk (l.), who spoke on multiplatform sports marketing, with lunchtime keynoter Jessica Reif Cohen, senior media and entertainment analyst at BofA Merrill Lynch Global Research.

Gianluca Ferremi (l.) of Motive Television and Moore Macauley of Harmonic talk about distribution technology.

Wared Seger, CEO of Parrot Analytics, took part in the Customer Experience panel.

Italia Commisso Weinand, EVP of programming and human resources at Mediacom, muses on “How Multiplatform TV is Transitioning Content & Careers.”

James J. Ackerman (l.) of Broadway Systems and John Boland of Arris take part in the Interactive Advertising panel.

Starcom USA’s Jackie Kulesza (r.) is interviewed by B&C editor in chief Melissa Grego during the Advertising Keynote session.

Turner Sports’ Will Funk (l.), who spoke on multiplatform sports marketing, with lunchtime keynoter Jessica Reif Cohen, senior media and entertainment analyst at BofA Merrill Lynch Global Research.

Gianluca Ferremi (l.) of Motive Television and Moore Macauley of Harmonic talk about distribution technology.

Wared Seger, CEO of Parrot Analytics, took part in the Customer Experience panel.
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.