NEW YORK – OCTOBER 23, 2018 – Univision, the leading media company serving Hispanic America, announced the Vota Conmigo (Vote with Me) get out the vote (GOTV) campaign as part of its Destino (Destination) 2018 election efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections. Launching in conjunction with its GOTV Day, when Univision’s local stations will host phonebanks to answer any voting-related questions Latinos may have, Vota Conmigo joins with its national partners, Mi Familia Vota, Voto Latino, and National Association of Latino Elected and Appointed Officials (NALEO), to ensure that Latinos not only vote, but actively encourage others to vote as well. The Vota Conmigo campaign will feature on-going Univision Network support through TV and radio segments, Public Service Announcements, interviews, information on Univision.com/VotaConmigo, OpEds and other important tools to make sure the Latino community is informed and ready to vote.
The message of Vota Conmigo was created by five of Univision’s summer interns at KMEX in Los Angeles and was adopted by the company as part of its national campaign to increase voter participation among Hispanics. Its message is simple and universal: voting together can foster a greater sense of engagement and community.
“Vota Conmigo speaks not only to young Latino voters, but also to their parents, grandparents, and the broader Hispanic community. Voting is an inclusive activity and something that we can do as a family and community that directly impacts the decisions that will be made for years to come on issues like immigration reform, education, gun control, and a myriad of other topics facing our nation,” said Jessica Herrera-Flanigan, Executive Vice President for Government & Corporate Affairs.
As part of its Destino 2018 news coverage, Univision News, local affiliate stations, and Univision.com will also be heavily engaged providing regular voter and election-related news and information in the run up to Election Day. This effort will include special reports about individual races for Congress, governor, state legislative seats, and ballot amendments as well as additional coverage of key issues such as healthcare, immigration, the economy, and gun violence. Additional information about voter registration, voter protection, and details on where and how to vote will be shared daily.
Local partners, such as regional Elections Departments, League of Women Voters of Sacramento County and other affiliates nationwide, the City of Houston Office of New Americans and Immigrant Communities, American Gateways, and BakerRipley, among others, are also supporting the network’s efforts to get out the vote in the Hispanic community.
With 88% of U.S. Hispanic television households tuning into Univision’s programs and Univision.com being the most visited Spanish-language website among U.S. Hispanics, the company is committed to ensuring its audience is informed and engaged in the 2018 midterm elections.
NATIONAL PARTNERS
Mi Familia Vota – “USA Tu Poder”: This campaign provides eligible voters with the necessary tools they need to register to vote and go vote. English and Spanish PSAs featuring Maria Elena Salinas and Diane Guerrero are currently running on Univision, UniMas and Galavision. Salinas is the spokesperson for Mi Familia Vota’s USA Tu Poder campaign. Univision has also been informing the Latino community about early voting and the upcoming election by interview Diane Guerrero. Univision will also host Ben Monterroso, executive director of Mi Familia Vota, for a full day of interviews on Tuesday, October 23rd to create awareness regarding early voting and the upcoming elections.
Voto Latino – “Somos Más”: Somos Más, spearheaded by Voto Latino, is a nationwide, three-year effort to organize, register and mobilize a new generation of Latino voters. Univision recently hosted Maria Teresa Kumar, executive director of Voto Latino, to spread the word about the organization’s efforts and has been amplifying the multi-year Somos Más campaign via its social media channels.
NALEO – Voter Protection: Through a voter protection campaign, Univision is promoting NALEO’s Educational Funds toll-free national bilingual hotline 1-888-VE-Y-VOTA (1-888-839-8682) and www.veyvota.org website. Univision stations in Miami, Houston, Phoenix, and Austin will be hosting phone banks throughout the day.
NETWORK SUPPORT:
On-going Network News, Noticiero Digital & Despierta America News coverage with regular election and voting information segments
PSAs featuring Network News talent
LOCAL TV:
Get Out the Vote PSAs featuring local News Anchors
On-going news coverage and community segments on GOTV initiatives, early voting, and election day
Voting information at events in various states
Voting phone banks in various states
RADIO:
Weekly integrations on national morning show leading up to Nov. 6
Get Out the Vote PSAs featuring local DJs and radio talent
DJ mentions of voting-related information on FM & AM stations to start mid-October to coincide with early voting in key markets
DIGITAL:
Creating of landing page with information and access to all the content created for the campaign (univision.com/votaconmigo)
Landing pages for each of the following key states: Florida, Texas, New York, Nevada, New Mexico (ex. univision.com/votacalifornia, univision.com/votaflorida). Landing pages include basic information such as: how to vote, deadlines, state and local ballot amendment breakdown
Election and voting-related videos and articles in addition to partner OpEds.
Visit corporate.univision.com for more information on Univision, and follow @UnivisionPRTeam on Twitter and Instagram.
Univision’s award-winning News division is committed to informing the country’s fastest growing segment across all media platforms, including TV, Radio, and Interactive. Hispanics count on the latest and most relevant content that impacts the community through: “Noticiero Univision,” the Network’s evening, late evening and weekend national newscast; Sunday public affairs program “Al Punto” (To The Point); newsmagazine shows “Aquí y Ahora” (Here and Now) and “Primer Impacto” (First Impact); as well as morning news segments on “Despierta América” (Wake Up America). In the last year, Univision has strengthened its news team and expanded its news operations by adding Investigative and Documentary Units.
About Univision Communications Inc.
Univision Communications Inc. is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 88% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 82% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 63 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes assets that serve young, diverse audiences. This includes news and lifestyle English-language cable network FUSION TV and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), Environment (Earther), and car culture (Jalopnik). Additionally, Univision has ownership in comedy and news satire brands The Onion, Clickhole, The A.V. Club and The Takeout. Headquartered in New York City, Univision has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.
