Network Overview | Performance/Schedule Analysis | In Development
Strategic Opportunities | Archives/Press | Discovery Health Website
NETWORK OVERVIEW
NETWORK: Discovery Health
NETWORK TAGLINE: None at present.
DESCRIPTION OF NETWORK: Health information and medical mysteries depicted from true-life stories.. Discovery Health turns into OWN (Oprah Winfrey Network) in first quarter 2010. Having said that, it's still the only health play on network TV.
GENRE(S) OF PROGRAMMING: Documentary, Reality, Lifestyle, Cooking, Fitness, How-To, Science/Technology, Wellness
TARGET DEMOGRAPHIC: Well-educated adults 25-54, primarily women. Women out-number men by more than 2-to-1.
NUMBER OF HOUSEHOLDS: 68 million
PARENT COMPANY: Discovery Communications, Inc.
SISTER NETWORKS:
Domestic: Animal Planet, Discovery Home (soon to be Planet Green) TLC, Discovery, Fit TV, Military Channel, Discovery HD, Discovery Science, Investigation Discovery, Discovery Kids, BBC America, Discovery en Español, Discovery Kids en Español, Discovery Viajar y Vivir. ""
International: Discovery International Networks: UK, France, Spain, Portugal, Europe, Germany, India, Asia, Southeast Asia, Australia/New Zealand, Middle East, Japan, Canada (with variations of USA networks in some territories), Discovery Civilisation, Discovery Wings, Discovery Geschichte, Discovery Travel + Living, Discovery Home + Health, Discovery Real Time, Discovery Turbo, People + Arts, Discovery Viajar y Vivir, Animal Planet International
CONTACT INFO:
Main Address: One Discovery Place, Silver Spring, MD 20910
Main Phone: 240-662-2000
President of Digital Media and Business Development: Bruce Campbell
GM, Discovery Health, Discovery Kids, and FitTV: Carole Tomko
Director of Development: Amy Savitsky
Programming Supervisor: Heather L. Taylor
All due to change as the evolution to OWN continues.
GM, Discovery Health, Discovery Kids, and FitTV: Carole Tomko
Director of Development: Amy Savitsky
Programming Supervisor: Heather L. Taylor
All due to change as the evolution to OWN continues.
COMPETITION: For medical programming, there is no other competing cable network. In the eyes of viewers, similar programming is found on TLC, Discovery and A & E. In fact, many of the same programs are found on Discovery and TLC...not that they are competing with each other so much as "repurposing" or taking them over outright (DR G, JOHN & KATE PLUS 8, MYSTERY DIAGNOSIS are examples running on TLC). Demographically, though, and not really competitors for programs, but for the audience, it's women's nets like Lifetime, WE and Oxygen.
PROGRAM SUBMISSION PROCESS: None yet for the upcoming new regime and strategy.
NETWORK URL:http://health.discovery.com/
CURRENT PRIMETIME SCHEDULE: http://health.discovery.com/tv-schedules/weekly.html
SPECIAL NOTE:WITH THE FORTHCOMING CHANGE OF DSC HEALTH TO "OWN" (OPRAH'S NETWORK), THERE WILL BE A MINIMUM OF PROGRAMMING AND STRATEGY CHANGES. HENCEFORTH, CABLEU WILL CONTINUE TO CHART DISCOVERY HEALTH, THOUGH ONLY THOSE PROGRAMS PERFORMING GREATER THAN OR EQUAL TO THE PRIME AVERAGE WILL BE REPORTED AND ANALYZED. OF COURSE, ANY SIGNIFICANT CHANGES IN PROGRAMMING OR STRATEGY WILL BE REPORTED HERE, AS ALWAYS.
Network Overview | Performance/Schedule Analysis | In Development
Strategic Opportunities | Archives/Press | Discovery Health Website
