Sochi Opening Ceremonies Draw Slightly Less Than Vancouver
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Friday night's Opening Ceremonies for the 2014 Winter Olympics from Sochi averaged 31.7 million viewers, slightly below Vancouver in 2010, according to Nielsen fast nationals.
The tune-in for the three-hour event was 3% lower than the 32.7 million that watched the Opening Ceremonies for Vancouver, which was aired live. Friday night was up 43% over the last non-live Opening Ceremonies in 2006 from Turino, Italy and the second-most watched non-live Opening Ceremonies on record, behind the 1994 Lillehammer Games.
Among adults 18-49, the tape-delayed broadcast averaged an 8.7 rating, down 7% from Vancouver.
(Photo credit: Julio Cortez/Associated Press)
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