Travel Channel Performance/Schedule Analysis
Network Overview | Performance/Schedule Analysis | In Development
Strategic Opportunities | Archives/Press | Travel Channel Website
NETWORK OVERVIEW
NETWORK: Travel Channel
NETWORK TAGLINE: "Catch it"
DESCRIPTION OF NETWORK: Here's how they tell it on their very own, exclusive website:
"The only network exclusively dedicated to travel entertainment" targeting veteran, novice and armchair travelers. Travel Channel is a dedicated and trusted window on the world, bringing knowledge, insight and information to a community of people who want to experience their world and satisfy their curiosity. Approaching travel as a life cycle, Travel Channel engages veteran travelers ready to plot their next trip, novice travelers not quite sure where to go, and armchair travelers who are just along for the ride.
"From the inspiration on-air, to the planning and booking online, to providing mobile text, audio and video content on the ground, to creating an online travel community for consumers to share their experiences when the voyage is over - Travel Channel is part of the journey every step of the way."
Via recent RFPs, here's what programming is always looking for: "programs that meet at the intersection of 'Lust for Life, Immersive Exploration and Credible Authorship', producing a program with and for the 'Impassioned Insider.'"
GENRE(S) OF PROGRAMMING: Travel, Documentary, Adventure, Cooking, Games, Lifestyle, Reality, Expedition, Culture, Food.
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TARGET DEMOGRAPHIC: Adults 25-54
NUMBER OFHOUSEHOLDS: 94.0 million
PARENT COMPANY: Cox Communications
SISTER NETWORKS:
None.
CONTACT INFO:
Main Address: 5425 Wisconsin Avenue, Suite 500, Chevy Chase, MD 20815
Main Phone: 240-662-2000
SVP, Content: Michael Klein
VP, Programming: Carey Kyler
Director of Programming: Matt Butler
COMPETITION: Discovery, TLC, Food, Fine Living
NETWORK URL:htp://www.TravelChannel.com
Network Overview | Performance/Schedule Analysis | In Development
Strategic Opportunities | Archives/Press | Travel Channel Website