search results for ispot Refine by Type Date Range News Blog Feature Archive Slideshows Resource Event Opinion Advice Buying Guide Countdown Design Gear Home Tour How To Idea Lesson Magazine Player Reference Review Voices Walkthrough Watching Guide This Week This Month This Year Last 12 Months Last 24 Months Last 36 Months All Time Media Agency Camelot To Use iSpot Measurement, Currency Capabilities By Jon Lafayette published August 10, 2023 Campaign performance tools also available to clients iSpot Named Preferred Measurement Firm by Roku (NewFronts) By Jon Lafayette published April 30, 2024 iSpot to integrate Roku watermark to validate ad inventory authenticity iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council By Jon Lafayette published September 26, 2023 Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance Paramount To Use iSpot Metrics as Currency in Ad Transactions By Jon Lafayette published October 10, 2023 Viewing data being integrated into content giant’s systems MobileFuse Names iSpot.tv Preferred Measurement Provider By Jon Lafayette published July 9, 2024 Additional data gauges effectiveness of CTV and online video campaigns Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities By Jon Lafayette published September 13, 2023 Deal brings more big data access and attribution knowhow Comcast’s AudienceXpress Evaluating Use of iSpot Data By Jon Lafayette published March 25, 2024 Aims for more accurate targeting, attribution reporting ISpot Selected By My Code To Measure CTV Apps By Jon Lafayette published April 16, 2024 Data for clients seeking diverse audiences Future Today Picks iSpot to Measure Streaming Ad Campaigns By Jon Lafayette published July 23, 2024 Early data shows delivery of incremental reach and impressions LinkedIn Names iSpot to Measure New CTV Offering By Jon Lafayette published June 12, 2024 Ads will target business-to-business customers iSpot Hires David Coletti To Head Sports Insights Unit By Jon Lafayette published December 13, 2023 Exec had been with Disney and ESPN iSpot To Measure Family Viewing For Moonbug Entertainment By Jon Lafayette published March 28, 2024 87% of impressions found to be incremental to linear TV iSpot Is Working With Google To Measure YouTube, YouTube TV By Jon Lafayette published May 16, 2023 Advertisers will be able to determine incremental reach iSpot Names Leslie Wood as Chief Research Officer By Jon Lafayette published July 27, 2023 Exec will help build new approaches to cross-platform measurement and currency ISpot.tv Providing Cross-Platform Ad Measurement with TikTok By Jon Lafayette published July 31, 2024 Integration provides metrics for evaluating campaigns iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024) By Jon Lafayette published January 9, 2024 CEO Sean Muller sees data as the foundation for cross-platform currencies Fubo Working With iSpot.tv To Measure Incremental Impressions By Jon Lafayette published May 10, 2023 Study finds 40% of Fubo viewers can’t be reached on linear TV iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology By Jon Lafayette published August 13, 2024 Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year By Jon Lafayette published April 19, 2023 iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming Ad Impressions Grew 3.24% In Q1 With Big Sports Gains By Jon Lafayette published April 25, 2023 Super Bowl gives Fox biggest boost, iSpot.tv says Ad Impressions Rose, Spending Dropped in Q3, Says iSpot By Jon Lafayette published October 25, 2023 With strikes impacting originals, marketers turned to sports, re-runs, daytime and news Campaign for Consumer Cellular Submitted by iSpot Wins Advanced Advertising Award for Best Use of Multiple Platforms By Jon Lafayette published September 5, 2023 Impressions increased 21%, cost per acquisition dropped 16% Fixed Wireless Ad Wars Heat Up: Comcast and Charter Told to Take Down or Modify Commercials Following Complaints By Daniel Frankel published November 30, 2023 The National Advertising Division once again takes cable companies to task for their FWA-targeted TV spots First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says By Jon Lafayette published July 17, 2023 NBA, morning shows, Univision post gains 27% of Advertisers To Spend More in Upfronts: iSpot Survey By Jon Lafayette published April 12, 2024 Shift of ad dollars to streaming slows While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report By Jon Lafayette published June 5, 2023 Ad impressions in daytime growing at ABC, CBS and NBC TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot By Jon Lafayette published January 17, 2024 With ratings down broadcast and cable networks aired more commercials 126.6 Million Viewers Watched Super Bowl, According to iSpot By Jon Lafayette published February 12, 2024 Total is up 10.9% Total TV Ad Impressions Down 3.73% in First Half: iSpot Report By Jon Lafayette published July 18, 2024 Broadcast networks saw gains in primetime Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds By Jon Lafayette published May 14, 2024 Ad loads fell 2% at Big 4 1 Archives LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. 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Media Agency Camelot To Use iSpot Measurement, Currency Capabilities By Jon Lafayette published August 10, 2023 Campaign performance tools also available to clients
iSpot Named Preferred Measurement Firm by Roku (NewFronts) By Jon Lafayette published April 30, 2024 iSpot to integrate Roku watermark to validate ad inventory authenticity
iSpot’s TV Ad Reporting System Earns Accreditation from Media Research Council By Jon Lafayette published September 26, 2023 Methodology is backbone for one of the companies looking to break Nielsen’s measurement dominance
Paramount To Use iSpot Metrics as Currency in Ad Transactions By Jon Lafayette published October 10, 2023 Viewing data being integrated into content giant’s systems
MobileFuse Names iSpot.tv Preferred Measurement Provider By Jon Lafayette published July 9, 2024 Additional data gauges effectiveness of CTV and online video campaigns
Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities By Jon Lafayette published September 13, 2023 Deal brings more big data access and attribution knowhow
Comcast’s AudienceXpress Evaluating Use of iSpot Data By Jon Lafayette published March 25, 2024 Aims for more accurate targeting, attribution reporting
ISpot Selected By My Code To Measure CTV Apps By Jon Lafayette published April 16, 2024 Data for clients seeking diverse audiences
Future Today Picks iSpot to Measure Streaming Ad Campaigns By Jon Lafayette published July 23, 2024 Early data shows delivery of incremental reach and impressions
LinkedIn Names iSpot to Measure New CTV Offering By Jon Lafayette published June 12, 2024 Ads will target business-to-business customers
iSpot Hires David Coletti To Head Sports Insights Unit By Jon Lafayette published December 13, 2023 Exec had been with Disney and ESPN
iSpot To Measure Family Viewing For Moonbug Entertainment By Jon Lafayette published March 28, 2024 87% of impressions found to be incremental to linear TV
iSpot Is Working With Google To Measure YouTube, YouTube TV By Jon Lafayette published May 16, 2023 Advertisers will be able to determine incremental reach
iSpot Names Leslie Wood as Chief Research Officer By Jon Lafayette published July 27, 2023 Exec will help build new approaches to cross-platform measurement and currency
ISpot.tv Providing Cross-Platform Ad Measurement with TikTok By Jon Lafayette published July 31, 2024 Integration provides metrics for evaluating campaigns
iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024) By Jon Lafayette published January 9, 2024 CEO Sean Muller sees data as the foundation for cross-platform currencies
Fubo Working With iSpot.tv To Measure Incremental Impressions By Jon Lafayette published May 10, 2023 Study finds 40% of Fubo viewers can’t be reached on linear TV
iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology By Jon Lafayette published August 13, 2024 Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes
Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year By Jon Lafayette published April 19, 2023 iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming
Ad Impressions Grew 3.24% In Q1 With Big Sports Gains By Jon Lafayette published April 25, 2023 Super Bowl gives Fox biggest boost, iSpot.tv says
Ad Impressions Rose, Spending Dropped in Q3, Says iSpot By Jon Lafayette published October 25, 2023 With strikes impacting originals, marketers turned to sports, re-runs, daytime and news
Campaign for Consumer Cellular Submitted by iSpot Wins Advanced Advertising Award for Best Use of Multiple Platforms By Jon Lafayette published September 5, 2023 Impressions increased 21%, cost per acquisition dropped 16%
Fixed Wireless Ad Wars Heat Up: Comcast and Charter Told to Take Down or Modify Commercials Following Complaints By Daniel Frankel published November 30, 2023 The National Advertising Division once again takes cable companies to task for their FWA-targeted TV spots
First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says By Jon Lafayette published July 17, 2023 NBA, morning shows, Univision post gains
27% of Advertisers To Spend More in Upfronts: iSpot Survey By Jon Lafayette published April 12, 2024 Shift of ad dollars to streaming slows
While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report By Jon Lafayette published June 5, 2023 Ad impressions in daytime growing at ABC, CBS and NBC
TV Ad Impressions Rose in 2023, but Linear Ad Dollars Fell: iSpot By Jon Lafayette published January 17, 2024 With ratings down broadcast and cable networks aired more commercials
126.6 Million Viewers Watched Super Bowl, According to iSpot By Jon Lafayette published February 12, 2024 Total is up 10.9%
Total TV Ad Impressions Down 3.73% in First Half: iSpot Report By Jon Lafayette published July 18, 2024 Broadcast networks saw gains in primetime
Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds By Jon Lafayette published May 14, 2024 Ad loads fell 2% at Big 4
