Latest 605
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Dolan Measurement Company 605 Gets Expanded Data Deal with Charter
Measurement company 605 said it has reached a new agreement with Charter Communications that extends its access to viewers' data from Charter subscribers.
Samba TV Grows Addressable Footprint in Deal with 605
Data from 28 million devices will enable more precise targeting
Walmart to Use 605 Platf0rm to Improve TV Ad Planning
TV measurement and attribution company 605 said it signs an agreement with Walmart, which will use insights from the 605 Platf0rm to enhance its TV planning and analytics capabilities.
605 Beefs Up Capabilities With New Data Alliances
Deals with Catalina, PlaceIQ, Polk promise faster, more accurate campaign measurement
