Latest ad spending

spending decline

Linear TV Ad Spending Fell 7% in Q4, Guideline Says

By Jon Lafayette published

Primetime premieres down 27%; NFL programming up 22%

Broadcasting & Cable
spending decline

Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar

By Jon Lafayette published

Newcomers Netflix, Disney Plus not tracked

Broadcasting & Cable
Jimmy Kimmel Live

Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas

By Jon Lafayette published

Streaming platforms also expected to be hurt by WGA work stoppage, MediaRadar says

Broadcasting & Cable
spending decline

Analyst Turns Skeptical About Second-Half TV Ad Rebound

By Jon Lafayette published

Michael Nathanson sees a difficult upfront and a 5% drop in revenue in 2023

Broadcasting & Cable
A stack of money

Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023

By Jon Lafayette published

AVOD and FAST predicted to grow 21.2%

Broadcasting & Cable
spending decline

National Linear TV Advertising Spending Down 2.3% in December

By Jon Lafayette published

For all of 2022, spending dropped 5%

Broadcasting & Cable
Screengrab of Paul Rudd and Seth Rogen in a 2022 Lay's Super Bowl commercial.

National TV Ad Impressions Fell 3.5% in 2022: iSpot Report

By Jon Lafayette published

Spending off 8.1%

Broadcasting & Cable
spending decline

$500 Million in Ad Dollars Vanish From National Linear TV in Q4: SMI

By Jon Lafayette published

Spending down 2% in September as 'Thursday Night Football' moves to Amazon Prime Video

Broadcasting & Cable
Standard Media Index October

National Linear TV Advertising Spending Down 8% in October

By Jon Lafayette published

Broadcast shows 12% decline, cable off 4%

Broadcasting & Cable
Christian Vazquez #9 of the Houston Astros hits a RBI single against the Philadelphia Phillies during the sixth inning in Game Six of the 2022 World Series at Minute Maid Park on November 05, 2022 in Houston, Texas.

World Series Ad Spending on Fox Down 9.1% to $194 Million: iSpot

By Jon Lafayette last updated

Samsung, GEICO, T-Mobile biggest sponsors

Broadcasting & Cable
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