Latest ad spending
Linear TV Ad Sales Growth Slows in February, SMI Says
By Jon Lafayette last updated
Olympics, Super Bowl give Comcast NBCU biggest share of ad spending
Advertisers Increasingly Cut Russia Media Spend
By John Eggerton published
ANA‘s Bob Liodice says members are radically altering their business
Linear TV Advertising Spending Drops 1% in November: SMI
By Jon Lafayette last updated
Big increase local cable ad sales nearly offsets declines at national networks, TV stations
Supply Chain Worries Could Affect TV Advertising Spending: Analyst
By Jon Lafayette last updated
The supply chain crisis that’s affecting the economics is also likely to have an impact on television advertising.
$35 Million in Ad Spending To Promote Bond, James Bond
By Jon Lafayette published
MGM is expected to spend more than $35 million to promote the new James Bond movie No Time to Die by the end of October, according to advertising intelligence company MediaRadar.
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
By Jon Lafayette last updated
Zenith forecasts slight rebound in 2022
First-Half Ad Spending Up 9% Despite Impressions Drop: iSpot
By Jon Lafayette last updated
Addressable commercials up 14.5%
Streaming Services Buying Promos Programmatically, Says MediaRadar
By Jon Lafayette published
86% of $301 million in total spending goes through automated systems
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