Latest Ad Spending
Advertisers See Spending Shift to Streaming
Advertiser Perceptions study finds streaming budgets up 15%
Fewer Ad Execs Expect Increased Spending on Cable Networks: Beta
Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.
U.S. TV Ad Spending Fell 5% in 4Q, SMI Says
TV ad spending in the U.S. fell 5% during the fourth quarter, according to new data from Standard Media Index.
Advertisers Shifting Ad Dollars to CTV: Trade Desk Study
27% of households plan to cut cable cord in 2021
Nielsen Ranks P&G as Top Spending Advertiser
Procter & Gamble was the No. 1 national television advertiser in October, according to a new list published by Nielsen.
Ad Budgets Seen Shifting From Linear TV to OTT
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
Video Entertainment Ad Spending Stable: Zenith
Category outperforms COVID-depresses market in 10 worldwide markets
Stations, Networks Eye Boom in Political Ad Spending
Huge amounts raised by campaigns take outlays into uncharted territory
