Latest ad spending
DTC Brands Spend Less, Get More Impressions in First Half
HGTV, reality shows most attractive to direct marketers
Advertisers Expect to Spend 12% Less in 3Q
Latest Advertiser Perception study eyes 7.5% decline in 4Q
TV Ad Revenue Shows Smaller 23% Drop in May
Television advertising revenues posted a smaller drop in May than in April as the COVID-19 pandemic continued to disrupt business, according to new figures from Standard Media Index.
Growth in CTV Spending Stabilizes Digital Advertising
Increased spending on connected TV advertising is helping to stabilize digital advertising amid the Covid-19 pandemic, according to a report released by the IAB during the Newfronts on Tuesday.
Ad Buyers See 20% Spending Drop: IAB
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
Magna Forecasts 13.2% Drop in 2020 National TV Revenue
In the throes of a pandemic, national television advertising revenue is expected to drop 13.2% in 2020 and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global.
Traditional Media Companies Took Ad Revenue Hit in April
Standard Media Index sees 35% decline
