ad spending Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast Elections, Olympics add $10 billion in spending Ad Spending on Linear TV Down 7% in February, Guideline Says Spending hits lowest level since 2017 BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion Political spending expected to hit $11.1 billion, up 15.5% from 2020 Latest ad spending TV Ad Spending Drops in October: SMI By Jon Lafayette published 4 December 14 Multichannel News Viacom Slams Nielsen Over Digital Measurement By Mike Farrell published 17 November 14 Multichannel News GroupM: 3.1% Ad Growth in 2015 By Jon Lafayette published 8 December 14 Multichannel News CBS's Poltrack Sees Slow TV Ad Growth By Jon Lafayette published 8 December 14 Multichannel News Digital Advertising to Grow 13% in 2015: Strategy Analytics By Leslie Jaye Goff published 20 January 15 Multichannel News Modest Cable Local Ad Revenue Growth: BIA/Kelsey 5-Year Forecast By Gary Arlen published 25 September 14 Multichannel News TV Spending Rose 9.7% in Q1: Kantar By Mike Reynolds published 23 June 14 Multichannel News Most Advertisers Have Held Back Media Spending: Survey By Jon Lafayette published 13 April 20 Multichannel News Advertisers Following Viewers as They Move to Over-the-Top By Jon Lafayette published 6 February 18 Multichannel News Magna Sees 6.4% Ad Growth in 2014 By Jon Lafayette published 16 June 14 Multichannel News 1 2 3 4 5 6 7 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Digital Advertising to Grow 13% in 2015: Strategy Analytics By Leslie Jaye Goff published 20 January 15
Modest Cable Local Ad Revenue Growth: BIA/Kelsey 5-Year Forecast By Gary Arlen published 25 September 14
