addressable advertising

Go Addressable finds more advertisers ready to give targeted TV ads a try

First programmer signed up to help content distributors push addressable advertising

Satellite companies increase footprint to 54 million homes

Ampere Analysis also predicts figure will reach $87 billion by 2027

80% of buyers expect to spend the same or more on linear addressable

Programmers can enable targeting for more national inventory

Addressable advertising impacts how consumers feel, study concludes

Turnaround time drops from days to hours

Dish Media exec at conference says On Addressable members aim for convergence with connected TV

Go Addressable survey finds targeting as top reason for using advanced advertising tactic