Latest addressable advertising
Ampersand Automates Planning of Large-Scale Addressable Campaigns
By Jon Lafayette published
Turnaround time drops from days to hours
Distributors Vow To Make Viewing Data Available for Addressable-Ad Planning
By Jon Lafayette last updated
Dish Media exec at conference says On Addressable members aim for convergence with connected TV
67% of Marketers Say They Are Using Addressable Advertising: Study
By Jon Lafayette last updated
Go Addressable survey finds targeting as top reason for using advanced advertising tactic
FreeWheel, AMC Networks Launch Self-Serve Addressable Campaigns
By Jon Lafayette published
New product helps programmers monetize inventory
Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business
By Jon Lafayette last updated
Vendors for data matching and attribution identified
It’s Time To Tear Down the Walls: The Future of Addressable Advertising Is Interoperability
By Bruce Anderson last updated
Jamie Power Joins Disney as Senior VP, Addressable Sales
By Jon Lafayette published
Advanced advertising pioneer had been with Cadent
Comcast Technology Solutions Launches Ad Insertion System
By Jon Lafayette published
Comcast first TV distributor to use for linear addressable initiative
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