Latest addressable advertising
AMC, WE-tv Go Addressable in All Original Programming
Amazon launching campaign during ‘The Walking Dead’
Horizon Teams With Adcuratio on National Addressable Campaign
Targeted ads run on A+E, Fox networks in Dish, Sling, DirecTV homes
DirecTV Joins Adcuratio Addressable Ad Platform
Ad tech companies Adcuratio Media and Invidi Technologies said that AT&T DirecTV has joined its addressable advertising platform.
LiveRamp Adds Captify Search Data For CTV, Addressable TV
Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.
AMC Networks Goes Programmatic With Linear Addressable Campaigns
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
AMC Networks Touts Addressable Ad Capability Going into Upfront
AMC Networks, pointing to the results of two large-scale addressable ad campaigns run late last year, said it plans to make the capability a big part of its upfront pitch to clients and media buyers.
Study Finds Addressability Growing in Importance to Advertisers
Addressable advertising is becoming a more important tactic to advertisers and media buyers, according to a survey conducted by Advertiser Perceptions for WarnerMedia Ad Sales.
First-Half Ad Spending Up 9% Despite Impressions Drop: iSpot
Addressable commercials up 14.5%
