Latest addressable advertising
OAR Certifies Tech Companies for Meeting Addressable Standards
Project OAR, the group started by Vizio to create standards for addressable advertising, has certified that several companies have met the Open Addressable Ready technical specifications.
WarnerMedia Joins Comscore’s Addressable Measurement Trial
Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.
Nielsen Adds STB, Smart TV Data for Addressable Ads
Makes deals with Direct TV, Dish and Vizio
Disney: Price Increase Didn’t Cause Increase in Churn
The Walt Disney Co. saw little consumer reaction when it raised the price of Disney Plus by $1 a month earlier this year, clearing the way for more increases in the future.
Univision Sets Addressable Ad Beta Tests With Vizio, Dish
Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year.
Disney Ad Showcase Heralds Data, Programmatic Tech
GatewayGo transaction ads, Disney Select and DRAX introduced
Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology
Audience addressable available with centralized campaign planning and execution
Addressable TV a Key Priority for Brands and Buyers: Study
Understanding and executing addressable television is a key priority for brands and agencies plotting media strategies, according to a new study.
