Latest addressable advertising
Univision Joins Project OAR to Define Addressable Standards
Univision said that it joined Project OAR, the consortium aimed at creating standards for addressable television advertising.
ViacomCBS, Dish, Adcuratio Go Addressable in Broadcast Network Inventory
ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
Cadent Teams with Liberty on Addressable in Europe
Advanced TV company Cadent said it is expanding it is working with Liberty Global to extend its addressable advertising management platform in Europe.
Nielsen Sets Major Changes in Program, Ad Measurement
Cross-platform Nielsen One to launch in Q4 2022
Magnite Claims Big Gains in CTV, Addressable Ads
Sell-side ad platform Magnite said that its third-quarter revenues were boosted by technology, direct-to-consumer and consumer packaged goods marketers increasing their spending on connected TV.
Canoe, AMC Go Addressable Across Comcast, Charter Homes
Canoe Ventures said that it launched the first linear addressable ad campaign across multiple distributors, working with AMC Networks, Comcast and Charter.
Nielsen Sheds Unit as It Gears Up for Big Data
Boom in streaming and addressable push new approaches
Nielsen Readies Big Data Metrics for TV Advertising
Individual spots get ratings, more streaming services measured
