addressable advertising

Next step in Comcast, Charter, Cox’s On Addressability initiative

Vizio, the smart TV set maker that is expanding its adderssable advertising business, said it hired Adam Gaynor as VP of network partnerships.

Networks add to scale available to advertisers

ZypMedia is rebranding itself as ZypTV and said it will expand its over-the-top and connected TV products and services.

Addressable advertising veteran Aleck Schleider has joined Blockgraph as its first chief revenue officer.

Analyst Alan Wolk explains how ad overlays on smart TVs allow networks to avoid relying on MVPDs to serve up addressable ads

SpotX said it has made a deal to integrate Acxiom data into its audience-based buying capabilities.