addressable advertising Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media Deal adds 1 million households to Dish’s addressable footprint Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds Report from Go Addressable, CIMM outlines best practices 38% of Advertisers Call Addressable Ads a ‘Must-Buy’ in DirecTV Survey Of those buying addressable ads, 90% plan to maintain or increase spending Latest addressable advertising Volvo Drives Targeted Ad Campaign Across Dish, Sling TV By Jeff Baumgartner published 13 September 17 Multichannel News Oracle Helps Charter Put TV Ads on Target: Report By Jeff Baumgartner published 20 April 17 Multichannel News Comcast Partners With Charter and Viacom on Blockchain-Enabled Ad Platform By Daniel Frankel published 3 January 19 Multichannel News Altice USA Banks on Multiscreen, Addressable Advertising By Jeff Baumgartner published 2 March 17 Multichannel News Nielsen Launches New Advanced Ad Division Focused on Smart TVs By Daniel Frankel published 21 February 19 Multichannel News comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV By Jon Lafayette published 4 January 18 Multichannel News Cadent Taps Chief Product Officer By Jeff Baumgartner published 26 June 18 Multichannel News Comcast, Charter and Cox Make Industry-Wide Push for Addressable Advertising By Daniel Frankel published 18 June 19 Multichannel News Viacom Strikes Addressable Advertising Deal With Roku By Jon Lafayette published 28 April 16 Multichannel News INTX 2016: Panel Says Dollars Drive Measurement Transparency By Mike Farrell published 17 May 16 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Volvo Drives Targeted Ad Campaign Across Dish, Sling TV By Jeff Baumgartner published 13 September 17
Comcast Partners With Charter and Viacom on Blockchain-Enabled Ad Platform By Daniel Frankel published 3 January 19
Nielsen Launches New Advanced Ad Division Focused on Smart TVs By Daniel Frankel published 21 February 19
comScore Offers Cross-Platform Addressable Ad Metrics for Sling TV By Jon Lafayette published 4 January 18
Comcast, Charter and Cox Make Industry-Wide Push for Addressable Advertising By Daniel Frankel published 18 June 19
