addressable advertising Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media Deal adds 1 million households to Dish’s addressable footprint Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds Report from Go Addressable, CIMM outlines best practices 38% of Advertisers Call Addressable Ads a ‘Must-Buy’ in DirecTV Survey Of those buying addressable ads, 90% plan to maintain or increase spending Latest addressable advertising INTX 2016: Cadent to Show Addressable Linear Ad Tech By Jeff Baumgartner published 14 May 16 Multichannel News Cadent Technology Targets Addressable Linear TV By Jeff Baumgartner published 14 March 16 Multichannel News AT&T AdWorks Sets ‘Addressable’ Upfronts By Jeff Baumgartner published 18 March 16 Multichannel News Advanced Advertising: COVID-19 Presents Challenges, Opportunities By Mike Farrell published 22 April 20 Multichannel News Comcast In Talks To Buy Visible World: WSJ By Jeff Baumgartner published 27 February 15 Multichannel News DirecTV, Dish Proffer New Means to Address GOP Voters By Mike Reynolds published 25 June 14 Multichannel News Cadent Forms New Ad-Tech Division By Jeff Baumgartner published 19 February 16 Multichannel News AT&T AdWorks Offers 60-Second Addressable Format for Linear TV By Jeff Baumgartner published 11 August 16 Multichannel News Dolan Family Ventures Launches Data and Analytics Company By Jeff Baumgartner published 10 November 16 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Advanced Advertising: COVID-19 Presents Challenges, Opportunities By Mike Farrell published 22 April 20
AT&T AdWorks Offers 60-Second Addressable Format for Linear TV By Jeff Baumgartner published 11 August 16
Dolan Family Ventures Launches Data and Analytics Company By Jeff Baumgartner published 10 November 16
