Latest advanced advertising
Navigating the New CTV Ad Landscape (Viewpoint)
A rise in programmatic buying could make the upfronts even more relevant
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Contextual ad company adds direct access to inventory
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Networks played ‘Can You Top This’ with bold-faced names and ad capabilities
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
New offering provides reach forecasting and incremental reach measurement
Netflix To Launch In-House Advertising Tech Platform
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
Kargo Gives Buyers More Detail on CTV Campaigns
New product provides series titles, episode names and contextual clues
Kerv’s Interactive Ad Technology Made Available via Magnite Platform
Interactivity provides greater brand favorability, purchase intent
LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal
Networking site engages with Roku, Samsung, iSpot, Kantar
